Exterior Echelon Inc. is one of the leading exterior remodeling companies in Crystal Lake, Illinois. They focus on roofing, siding, gutters, and windows. Denny de Baltz started the company in 1998. It has more than 26 years of experience in remodeling, contracting, and distributing materials for the outside.
Customer's Background
Led by Denny, who began his career in the distribution of exterior materials and later transitioned to remodeling. Now, as the head of Exterior Echelon, he is a trusted partner for homeowners in Crystal Lake. The business is an Owens Corning Roofing Partner, which means it meets high standards for quality and professionalism.
The goal of Exterior Echelon is to provide long-lasting, tailored solutions. The team is committed to using only the best materials and doing the best work possible. They always put the client first and are open about everything that happens on each project.
The Challenges
Even with a strong reputation and excellent service, Exterior Echelon faced some familiar challenges. Like many established businesses, they struggled to modernize their brand and office space.
1. Lack of Visual Impact in Office Space:
The office lacked a standout visual feature that reflected the company's dynamic and professional brand, resulting in a less memorable impression on clients during consultations and meetings.
2. Need for Enhanced Brand Personality:
Although Exterior Echelon is known for its quality, the office did not show the same energy, creativity, or modern style as its services would suggest. The space needed more personality to highlight its mix of traditional and modern design elements effectively.
3. Desire for Unique Branding Elements:
In a competitive exterior modeling market, Exterior Echelon wanted to stand out with unique touches that would make the business more memorable and reinforce its reputation as an innovator in their field.
4. Creating an Inviting Client Environment:
The company recognized the value in creating a welcoming and professional space that helps clients feel comfortable and confident in their choice, while also paying attention to design details.
Solution: Custom Neon Sign from Neon Designs
To address these challenges, Exterior Echelon collaborated with Neon Designs on a branded custom neon sign for their office.
As the company owner said, "I decided to get a neon sign because I wanted something unique that added personality and energy to my office."
Collaborative Design Process
As Denny said, "The partnership with Neon Designs was great, and they were super easy to work with. The service was quick, and the price was competitive."
Neon Designs provided exceptional service throughout the entire process, offering quick turnaround times and competitive pricing that aligned with Exterior Echelon's budget requirements.
Strategic Brand Enhancement
The neon sign worked as both a design feature and a branding tool. Neon signs boost visibility, show off a brand's personality, and help service businesses like Exterior Echelon stand out.
Quality and Craftsmanship
Just as Exterior Echelon prides itself on quality craftsmanship in its exterior remodeling work, the neon sign represented the same commitment to excellence, featuring superior construction and materials that would provide a long-lasting visual impact.
Results and Impact
The custom logo neon sign brought immediate changes, making the office more visually appealing, increasing brand visibility, and sparking positive conversations with clients and staff.
Immediate Visual Transformation
As said by Denny, "The sign itself completely transformed the space; clients notice it right away, and it gives the office a modern, inviting feel. Out of everything in my office, it's definitely my favorite piece."
The new look refreshed the office, encouraged more client engagement, and made the brand easier to remember, helping Exterior Echelon make a strong first impression.
Enhanced Client Experience
Clients often mention the neon sign, which helps create a welcoming atmosphere and starts conversations. These interactions improve the client experience and build stronger relationships.
Modern, Inviting Atmosphere
The neon sign gave the office a modern, inviting feel. Clients felt more confident in choosing Exterior Echelon and could picture similar results for their own homes.
Personal Satisfaction and Pride
The neon sign has become the owner's favorite feature and often sparks conversations about quality and design with clients.
Reinforced Brand Values
The neon sign demonstrates Exterior Echelon's values: quality, detail, and lasting beauty. It is the perfect finish for the company's professional presentation.
Social Media and Marketing Potential
Neon sign photos shared by clients on social media can increase brand exposure, resulting in higher engagement and helping Exterior Echelon reach a broader online audience.
Conclusion
Working with Neon Designs shows that investing in branding can make a real difference. The custom neon sign improved Exterior Echelon's brand and made the office more engaging.
For Exterior Echelon, the neon sign is more than just decoration. It reflects their commitment to quality, detail, and innovation, and, like their exterior work, it adds a professional touch to the business.
Feedback from clients and the owner shows that the neon sign is a strong visual asset. It makes the business more memorable and adds value to client relationships.
The neon sign serves as a daily reminder of Exterior Echelon's commitment to delivering results that combine quality, personality, and lasting impact.
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