KD Esthetic is a beauty salon in Lanett, Alabama. They specialize in intimate skincare and full-body waxing. Like many boutique wellness spaces, they faced a common problem. Their interior was functional, but it did not reflect their premium brand. It also failed to create memorable moments for customers.
Neon Designs changed the space with a custom hot-pink "KD Esthetic" LED neon sign. This installation became a powerful marketing asset. It drives social media activity, referrals, and positive Google reviews.
Customer's Background / Overview
KD Esthetic is a woman-owned salon in Lanett, Alabama. Founder Darquita Chestnut specializes in full-body waxing, luxury facials, and intimate skincare. Her goal is straightforward: build women's confidence through expert skincare and beauty services.
The salon operates in a competitive industry where the space's look matters more than ever, especially to younger customers who share their experiences on social media. Alabama's beauty services market has grown 8.3% annually from 2020 to 2025, and KD Esthetic stands out for its personalized service and careful attention to the brand experience.
Google reviews, Vagaro booking platforms, and Instagram posts consistently highlight the welcoming atmosphere and personal attention clients receive.
The Challenge
KD Esthetic had strong reviews and loyal customers. However, the interior lacked a distinctive visual identity. The treatment room and reception area were clean and organized. But they felt generic.
This presented two specific problems:
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New customers had nothing distinctive to remember or talk about.
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The space didn't photograph well, which meant missing out on the organic social media content that beauty salons need to find new customers.
Beauty salons struggle with first-time customer retention, which hovers between 30% and 40%. The pressure to make an immediate, strong impression is real. Instagram has become a research tool for salon shoppers; 70% of customers say signage influences their purchasing decisions.
Without a signature design feature, KD Esthetic competed on service alone—a disadvantage in an industry where how a space looks drives referrals and brand memory.
Darquita understood what needed to change. "I love the color pink," she said, recognizing that a bold, branded neon sign could shift how customers perceived the entire space. She wanted something that would instantly show KD Esthetics' modern, confident approach to beauty and naturally draw clients to take photos.
The Solution: Neon Designs Collaboration
Darquita partnered with Neon Designs, a custom neon sign company specializing in commercial branding for beauty, wellness, and other businesses. She chose pink deliberately. Pink creates feelings of joy, happiness, and love, and resonates strongly with female customers.
Our team turned Darquita's vision into a custom neon sign. It features "KD Esthetic" in bold modern letters with an elegant script overlay. The large "KD" commands attention. The flowing "Esthetic" script adds elegance. This design reflects the spa's mix of professional expertise and personal care.
By working with Neon Designs, KD Esthetic ensured the signage looked professional. It signals expertise and premium quality.
Impact & Results
The neon sign is now the center of the salon experience. Darquita says, "It is the highlight of my business and the first thing people compliment every time they enter."
This feedback confirms that the sign creates a strong first impression. Strong first impressions can increase client retention rates from 25% to 40%. The sign is now a key part of the KD Esthetic brand. It creates instant recognition.
Atmospheric Transformation
The pink color changed the mood of the spa. Darquita notes, "My favorite thing about it is the color effect it gives my spa."
The sign uses a 120-degree beam angle. This distributes pink light across white walls and treatment tables. It connects the rooms into a cohesive brand environment. Industry research shows that proper lighting improves the perception of service quality. The soft pink light creates a welcoming atmosphere. This puts clients at ease, which is vital for intimate skincare services.
Competitive Differentiation
The salon neon sign separates KD Esthetic from other providers in Lanett, Alabama. Research shows that 80% of customers choose a shop based on its signage. 40% say signage influences their buying decisions. KD Esthetic established a unique identity that competitors cannot copy. This helps them win new clients in a crowded market.
Social Media and Marketing Assets
The neon sign acts as a built-in photo backdrop. It encourages clients to take pictures and share them. The professional installation ensures these photos look polished. Beauty businesses with photogenic designs see more user-generated content. This extends brand reach beyond the physical location. The sign is ideal for the "before and after" photos that drive marketing on Instagram and TikTok.
The results align with industry data. Businesses with custom neon signage often see better visibility and more foot traffic. Some beauty salons report that the investment pays for itself within 18 months through new clients and better retention.
Why Custom Neon Works for Beauty Salons
KD Esthetic's success shows why custom neon has become central to salon branding. A neon sign creates an emotional connection in ways that generic decor cannot. It's designed for social media, bright, glowing, photogenic. It communicates luxury and intention. Clients remember the pink glow and associate it with the experience long after they leave.
For beauty businesses, a neon sign serves two purposes. It is functional branding and experiential design. It provides flattering light and gives clients a reason to share their experience online. 90% of salon clients research online before booking. That social proof is valuable.
Transform Your Salon with Neon Designs
Is your salon, spa, or boutique missing its signature element? Whether you specialize in intimate skincare like KD Esthetic, run a luxury salon, or operate a wellness studio, Neon Designs transforms commercial spaces into branded experiences clients remember and return to.
Custom neon signage is more than decoration. It's a strategic investment in brand visibility, client experience, and competitive advantage. We handle everything from the initial concept to professional installation. Our signs capture brand personality and generate the social media content that drives modern marketing.
The KD Esthetic case study proves the value of good design. It leads to higher perceived value, more social sharing, and better reviews.
Schedule a free design consultation with Neon Designs to see how custom neon signage can transform your space into a destination clients talk about.
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