Customer Background & Overview
Yum Yum Tiger is a woman-owned small business specializing in authentic Asian products in downtown New Bedford, Massachusetts, at 767 Purchase Street. The shop distinguishes itself by offering a diverse selection of ramen, trending TikTok foods, snacks, and frozen items sourced from Korea, Japan, Taiwan, the Philippines, and China.
The market opened in 2025 and is open Monday through Saturday from 9:30 AM to 8:00 PM, with different hours on Sundays. As a new business in downtown New Bedford's busy retail scene, Yum Yum Tiger had to establish its brand and attract customers to try out its unique products.
The Challenges
Visibility and Brand Recognition
As a new business in a busy downtown area, Yum Yum Tiger faced significant visibility challenges. Studies show that 56% of customers struggle to find businesses due to poor signage, making this a significant issue for the new Asian market. To stand out from competitors and draw people in, Yum Yum Tiger needed to establish a brand that was easily recognizable and memorable.
Creating Memorable First Impressions
In the competitive retail food market, establishing trust is key to attracting new customers. Yum Yum Tiger needed to show potential buyers, especially those unfamiliar with their unique Asian products, that they offer quality, authenticity, and professionalism. Research shows that 79% of shoppers think a store's signs reflect its overall quality, so having professional signage is essential for earning customers' trust.
Standing Out in a Crowded Market
There are a lot of shops in downtown New Bedford, and they are all trying to get people to come in. New businesses may have trouble standing out if they don't have good visual marketing. This is especially in the evenings when fewer people are out and it's harder to be noticed.
Solution: Custom Logo Neon Sign from Neon Designs
Seeing these challenges, Yum Yum Tiger collaborated with Neon Designs to create a custom logo neon sign, which they made sure was put up in time for their grand opening. This strategic decision addressed multiple business needs, leveraging Neon Designs’ premium custom neon signage.
Outstanding Design and Quality Craftsmanship
The custom neon sign was carefully made to showcase Yum Yum Tiger's unique logo, utilizing bright colors that capture the brand's fun yet professional vibe. The two-color design was created for maximum visibility while keeping a sleek and simple look. Highlights included:
- Adjustable brightness controls enable optimal visibility in various lighting conditions.
- High-quality LED neon technology ensures energy efficiency and longevity.
- Weather-resistant construction suitable for storefront display.
- Custom typography and branding elements are perfectly aligned with the business identity.
Results and Impact
Enhanced Brand Recognition and Visibility
Investing in professional neon signs had an immediate and noticeable impact on Yum Yum Tiger.
The owner saw a significant boost in brand recognition and shared: "Many recognize the logo and tie it to my shop; it brings clarity and a pop of color to my shop as well!"
Improved Customer Experience and Perception
The neon sign's quality and design were even better than expected. The owner was pleased with how easily the brightness could be adjusted and with the sign's appearance, which was bright and colorful. Its professional look helped the business appear more trustworthy, which was essential for attracting customers and building a good reputation as a new business.
The owner's testimonial shows just how much it meant to them: "When I first received and flicked the light on, I was very impressed with the brightness - especially since I can adjust it - and its vibrant colors despite it just being two colors because it shows how well made it was along with the thoughts and efforts put into it!"
Long-term Business Value
The neon sign serves as a 24/7 advertisement, providing your brand with constant visibility. People remember Yum Yum Tiger better because they see it frequently. It stays at the top of their minds when they are looking for Asian specialty goods in the New Bedford area.
Studies show that high-quality neon signs can have long-term benefits by bringing in more customers and making the brand more recognizable. The sign isn't just an ad for Yum Yum Tiger; it's a long-term investment in their brand that keeps giving value over time.
Social Media and Digital Marketing Benefits
Today's customers often share visually striking business experiences on social media. A bright neon sign makes for great photo opportunities that people will want to share on social media. This organic sharing gets the word out beyond your area, and customers become promoters by posting and recommending your business.
Conclusion
The collaboration between Yum Yum Tiger and Neon Designs demonstrates how a small business may stand out and connect better to customers by investing in professionally made custom neon signs.
By addressing challenges such as visibility, brand recognition, and professional appearance, the custom logo neon sign led to noticeable increases in attracting customers and enhancing business credibility.
This case study illustrates how well-designed neon signage may make a big difference in small business success.
For Yum Yum Tiger, choosing quality signage from Neon Designs didn't just boost their visibility immediately; it also provided a long-lasting brand asset that continues to help their business grow and stand out to customers in New Bedford's competitive downtown area.
Yum Yum Tiger's experience with custom neon signage highlights its function as a strategic business asset, enhancing visibility, building trust, and driving growth by leaving a lasting impression on customers.
Yum Yum Tiger's success shows that custom neon signs are more than just decorative elements; they're powerful business tools that help people see you, trust you, and remember you, which brings in customers and helps your business gain recognition.
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