SciBytes, a science education creator with over 386,600 followers on TikTok and 288,000 on Instagram, collaborated with Neon Designs to bring their digital brand into the real world. Together, we created a custom LED neon sign that illuminated SciBytes' content space, enhancing their brand visibility on social media. The new sign helped boost engagement and improved their content creation.
Customer's Background
SciBytes is a science education channel co-founded by Srdjan Gavranic, a physics and math teacher with over ten years of experience. The channel is mainly active on TikTok (@scibytes) and Instagram (@scibytes_), where it has built a large audience by sharing fun and easy-to-understand science videos that explain complex ideas.
Brand Mission: "I teach science and share cool things I've learned because I'm very curious."
Key Stats:
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386,600 TikTok followers with 6.8 million likes.
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288,000 Instagram followers.
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Videos often get hundreds of thousands to millions of views.
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Focuses on physics, chemistry, biology, and general science.
SciBytes enhances science education by combining traditional teaching methods with digital content, making science accessible to people who may not have had the opportunity to attend a formal classroom.
The Challenge
Although SciBytes did well online, Srdjan faced some problems holding back his brand's growth:
1. Lack of Physical Branding
SciBytes was mainly online and didn't have physical items to enhance content quality or help people recognize the brand better. Their logo is a green planet with rings and stars, which only appear digitally, missing opportunities to connect more deeply with the audience.
2. Limits in Content Creation
Effective science education requires a professional appearance to support its message. Srdjan's home studio didn't have the features needed to:
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Make the brand instantly recognizable in videos.
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Produce high-quality content like top science creators.
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Stand out in the crowded field of science education.
3. Concerns About Trust and Credibility
In science communication, trust is important. Without physical branding, SciBytes may appear less professional compared to others with more advanced studio setups.
4. Barriers to Growth
With nearly 400,000 TikTok followers, Srdjan knew it was time to enhance his brand image to attract new partners, collaborations, and continue growing in the competitive science education space.
The Solution: Custom Logo LED Neon Sign
SciBytes collaborated with Neon Designs to bring their logo to life that showcases the brand and supports content creation.
Design Details:
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Large wall-mounted sign designed for use as a video background.
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Bright green LED lights match SciBytes' colors.
Logo Features:
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Central planet with bright green light.
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Orbital rings that add movement.
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"SCIBYTES" in a clear, bold font.
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Decorative stars for a scientific look.
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Black backing panel for contrast and a professional finish.
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Energy-saving LED lights for long filming sessions.
Results and Impact
Better Content Quality
The neon logo sign quickly gave SciBytes' content a fresh look by providing:
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A professional background and immediate brand recognition in the first seconds of the video.
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More consistent visuals across all social media platforms.
Boosted Professional Image
The physical SciBytes logo immediately made the space look more professional. The neon sign highlights the brand's commitment to quality science education and creating great content.
Consistent Brand Across Platforms
By featuring the neon sign in videos on TikTok, Instagram, and other platforms, SciBytes enhanced brand consistency, making its content easily recognizable regardless of where it appeared or what the video was about.
Conclusion
The partnership between SciBytes and Neon Designs demonstrates how effective branding can enhance online presence through real-world signage. By turning their unique logo into a bright custom LED neon sign, SciBytes enhanced their content quality and distinguished themselves in the competitive science education field.
The neon sign isn't just decoration; it's a key branding tool that highlights SciBytes' dedication to quality science education and adds real value to their content and audience engagement.
For content creators and educators wanting to strengthen their brand, the SciBytes example shows how custom neon signs can connect online success with professional trust, creating a lasting impression beyond the initial cost.
Want your brand to stand out like SciBytes? Contact Neon Designs today to create your custom neon sign. Let us help you turn your online brand into an eye-catching display that connects with your audience.
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